Privacy policy

IMBODY Privacy Policy

Last Updated: [2026-04-14]

IMBODY (“we”, “us”, or “our”) operates this website and related services (collectively, the “Services”) to provide customers with smart fitness products, including fitness mirrors and related services.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through our Services in the United States and Canada.

By accessing or using our Services, you agree to the terms of this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, or can reasonably be linked to you.

We may collect the following categories:

A. Information You Provide

Name
Email address
Phone number
Billing and shipping address
Account login credentials
Customer support communications

B. Transaction Information

Order details
Purchase history
Payment confirmation (processed securely via third-party providers)

C. Device & Usage Information

IP address
Browser type
Device identifiers
Pages visited, time spent, clicks

D. Marketing & Preference Data

Product interests
Wishlist/cart behaviour
Email/SMS preferences

2. How We Collect Information

We collect personal information:

Directly from you (orders, account creation, forms)
Automatically via cookies and tracking technologies
From service providers (Shopify, payment processors)
From marketing/analytics partners

3. How We Use Your Information

We use your personal information to:

A. Provide Services

Process orders and payments
Deliver products
Manage your account
Provide customer support

B. Improve Experience

Personalize product recommendations
Optimize website performance
Analyze usage trends

C. Marketing & Advertising

Send promotional emails/SMS
Show personalized ads (retargeting)

D. Security & Fraud Prevention

Detect unauthorized activity
Protect accounts and transactions

E. Legal Compliance

Comply with applicable U.S. and Canadian laws
Respond to lawful requests

4. How We Share Personal Information

We may disclose your information to:

A. Service Providers

Shopify (eCommerce platform)
Payment processors
Logistics/shipping partners
Cloud & IT providers

B. Marketing & Advertising Partners

Ad platforms (e.g., Meta, Google)
Analytics tools

C. Legal & Business Transfers

Government authorities when required
In mergers, acquisitions, or asset sales

5. Shopify & Third-Party Processing

Our store is powered by Shopify. Shopify may process your data to:

Operate and improve the platform
Enable secure payments
Support analytics and personalization

You can learn more via Shopify’s privacy policy.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Enable website functionality
Remember preferences
Analyze traffic
Deliver targeted ads

You can control cookies via your browser settings.

7. Your Privacy Rights (U.S. & Canada)

Depending on your location, you may have the following rights:

For U.S. (California – CCPA/CPRA)

Right to know what personal data we collect
Right to delete your data
Right to correct inaccurate data
Right to opt-out of “sale” or “sharing” of personal data
Right to non-discrimination

👉 Do Not Sell or Share My Personal Information
You may opt out by contacting us (see Contact section).

For Canada (PIPEDA)

Right to access your personal data
Right to correct inaccuracies
Right to withdraw consent

How to Exercise Your Rights

You can submit requests via:

Email: global-service@imbody.com
Website contact form

We may verify your identity before processing requests.

8. Data Retention

We retain personal information only as long as necessary to:

Fulfill orders
Maintain accounts
Comply with legal obligations
Resolve disputes

9. Data Security

We implement reasonable safeguards, but no system is 100% secure.

We recommend:

Using strong passwords
Not sharing login credentials

10. Children’s Privacy

Our Services are not intended for children under 13 (U.S.) or under the age of majority in Canada.

We do not knowingly collect data from children.

11. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for their privacy practices.

12. International Data Transfers

Your information may be processed in countries outside your residence (including the United States).

We take appropriate measures to protect your data.

13. Changes to This Policy

We may update this Privacy Policy periodically.

Updates will be posted with a revised “Last Updated” date.